Canada Is Cracking Down on Influencer Marketing

Celebrity influencers like Kylie Jenner reportedly receive around $750,000 USD per sponsored post on Instagram, and Ad Standards notes that around 35% of Canadians between the ages of 18 and 35 have purchased an item because of an influencer's endorsement. As a reaction to the growing influencer marketing industry, The Fashion Law reports that the Canadian Competition Bureau recently discussed the steps it is taking to better regulate the growing industry and to hold companies accountable for fa...